Evaluating the Relationship between the Internal Marketing and the Innovative Approach and its Impact on Employee Performance in Tourism Companies

The study evaluates the relationship between internal marketing, innovative orientation, and employee performance in Egyptian tourism companies. practical was conducted on a random sample of managers employees companies category (A). relied predesigned questionnaire to collect data, It analyzed by Spss V.22. results showed significant positive impact marketing development through innovation orientation. recommends applying all its dimensions